The Value Add Conundrum

The Problem The video advertising market is extremely cut-throat. As Teads began its ascent from a no-name start-up to the number 1 video advertising marketplace in the world (Comscore, May 2016) we definitely had to take some hits to make some sales and earn respect in the industry. The term “value-add” was used prevalently and

The Video Ad Leave-Behind Issue

The Problem With online video advertising, once a spot has run, there are limited options for a leave-behind that allows for a user to take an action. In the case of pre-roll, there may an opportunity for a banner overlay on the main video content. Similarly, with an outstream video like the Teads inRead product,